Writing

Substack – “Chill Reflections”

Personal Blog, June 2023 – Present

What began as a blog dedicated to topics on religious and spirituality has evolved into a true literary sandbox for myself to explore writing across a variety of genres, from personal essays to poetry to short stories and even novels. But binding these disparate posts together is my signature blend of deep personal reflection, honesty, humor, and thought-provoking insight. Below is the data for my most popular article.

Holy Rebels Podcast

SEO Blog Writer,
March 2024 – December 2024

The Holy Rebels Podcast is hosted by Nina Hirlaender, co-founder of Dancing Spirit Tours. My work for Nina involves writing blog post adaptations of each of her podcast episodes, which cover topics on mysticism and spirituality. These posts are not just direct transcripts of the podcasts, but rather my own original writing interspersed with some of Nina’s own words, capturing the main points of the episodes but from a fresh perspective and with additional content. I also own all major aspects of the search engine optimization of these posts: keyword research, on-page optimization, meta texts, AI image generation, and more.

The Peach Basket

NBA Opinion Writer
October 2023 – April 2024

I worked on a volunteer basis for an NBA fan site founded by a former Bleacher Report writer and editor. My articles covered unique topics, blending genuine insight with wit and sassy humor, an appealing combination that resonated with our readership so much that one of my articles was continuing to rank as one of the top-5 most trafficked posts on the site several months after its initial publication.

Universal Enlightenment and Flourishing

Ghostwriter and researcher,
May 2018 – July 2022; May 2023 – August 2024

My work with the nonprofit organization, Universal Enlightenment and Flourishing (UEF) has included ghostwriting a 100,000+ word book through individual research and partnership with the UEF Director, as well as ghostwriting other content including blog articles and email newsletters. See links below to the main website and a sample blog article that I wrote.

Alibaba.com

Content Strategist, Feb 2022 – Aug 2023

My work as a content strategist for Alibaba.com, as part of the North American User Experience Design Team, was focused particularly on developing content for the monthly promotional Elite Partner Event. I worked closely with the visual designers to develop a template that promoted merchants on the site could use to fill out their storefronts, drawing upon my own market and industry research to provide targeted content suggestions and demo texts. Each month, I also provided a full package of copywriting content materials to the promoted merchants–push notifications, EDM content, brand statements, and more–as well as feedback and copy editing for the merchants’ filled-in storefronts. To increase efficiency and handle a higher volume of merchants, I also wrote generative AI prompts to assist in these tasks. All of this resulted in a 13.07 annual increase in buyer NPS. See links below to main EPE page, as well as storefront pages of some of the biggest brands I worked with.

Spotfeed Lacrosse

SEO Writer, Oct 2021 – Apr 2023

As SEO writer for Spotfeed Lacrosse, I worked closely with Founder and CEO to write landing page copy, product review guides, and informational blog articles for a target audience of parents, growing weekly impressions from 500 to 20,000 in just a few months. My efforts toward search engine optimization for the 15+ articles I wrote resulted in an average Google search result position for the overall website of 7.8, peaking at 2.8. For my top performing article, the average search result position was 3.3, peaking at 2.0. See links to main website and top-performing article below, along with screenshots of performance metrics.

Harvard Human Flourishing Program (Flourishing.app)

Content Strategist, Oct 2021 – Dec 2021

In working for the Harvard Human Flourishing Program, I partnered cross functionally with the software development team to create and implement content strategy for a new Harvard wellness app (Flourishing.app) that helps people make positive changes through research-based interventions. I provided UX editing and writing services, resulting in a 2x increase of daily visitors and 4x increase in time spent on the website.